The International Conference on Business & Management (ICBM) 2023 is being organized this year with the theme: Creating End User Value Through Sustainable Business and Analytics. The ICBM offers participants a platform to discuss & exchange ideas concerning the theory, research and practice of business & management. Organized by Faculty of Business Administration, the ICBM 2023 will be held from May 19-20, 2023 at Mohammad Ali Jinnah University (MAJU), Karachi, Sindh, Pakistan.