The International Conference on Business & Management (ICBM) 2024 is being organized this year with the theme: Innovate, Transform, and Sustain: Technologies for Shaping Business Futures and Achieving the SDGs. The ICBM offers participants a platform to discuss & exchange ideas concerning the theory, research and practice of business & management. Organized by Faculty of Business Administration, the ICBM 2024 will be held during May 24-25, 2024 at Mohammad Ali Jinnah University (MAJU), Karachi, Sindh, Pakistan.